May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Joint Is The Joint Industry Committee, Really?

The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

The post How Joint Is The Joint Industry Committee, Really? appeared first on AdExchanger.

AdExchanger