In 2023, the sports apparel market is expected to generate more than $ 213 billion in revenue, with the men's...
Year: 2023
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on...
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency...
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
Independent creative agency, Federation, has appointed Brad Collett, current Executive Creative Director of Stanley Street, to the role of Chief...
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely...
ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a...