When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight...
Year: 2023
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately....
When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing...
It's no secret that rapper Yung Gravy has an affinity for older women--a detail that has managed to spill over...
Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing...
Only two things on earth will survive the apocalypse: cockroaches and the World's Last Blockbuster. Bringing this cheeky theory to...
R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America's...
As the education sector undergoes a time of rapid change, the University of Otago has chosen to appoint Special Wellington...
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple...