Alcohol Brands Compete for Serena Williams in the Super Bowl

R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America’s love of mass-produced beer. It is one of several brands benefiting from the end of AB-InBev’s 34-year exclusivity run, which barred any other alcohol brands from advertising in the game on a national level. A…
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