With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical...
Year: 2023
Lotto NZ, via DDB Group Aotearoa, has introduced ‘Local Grants,’ the next stage in the evolution of Lotto’s Kiwis Helping...
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the...
DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file...
AUCKLAND, Today: Last night’s New Zealand Events Association’s (NZEA) annual Event Awards were celebrated at a gala dinner in Ōtautahi/Christchurch....
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking...
PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
AUCKLAND, Wednesday: TBWA\NZ has promoted Joseph Judd to head of strategy. Judd is an award-winning strategist with experience in China,...