In the biggest broadcast deal ever for any women’s sports league, the National Women’s Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024–a massive increase from the 30 that will…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup