Warner Bros. Discovery (WBD) continues to lose subscribers while growing ad revenue. Max, the company’s new streaming service (which combines...
Year: 2023
In celebration of the introduction of its new, velvety beer, Heineken has collaborated with geneticist Andrew Shelling to create a...
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too....
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
Award-wining strategist Joseph Judd has been promoted to the Head of Strategy at TBWA\NZ. Judd brings with him experience working...
The state of TV is not the same now as it was months or even weeks ago. With the recently...
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
Following the success of the all-new Honda ZR-V launch, Honda New Zealand has relaunched its sixth generation CR-V with three new...
Just weeks after Microsoft closed its $ 68 billion deal to acquire Activision Blizzard, the game developer brought back its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September,...