December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis’ Saatchi & Saatchi. The review honed in on agencies that could help…
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