November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its Children’s Online Privacy Protection (COPPA) Rule. And it’s been a long time coming. Passed in 1998, COPPA is a US federal law that restricts what data online service providers can […]

The post How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? appeared first on AdExchanger.

AdExchanger