November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Do When You Lose Your Biggest (and Only) Agency Client

It was my first “real” vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of 120 people who were the brand’s digital AOR. “Can u talk tomorrow morning?”…
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