November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Britney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat Lenses

To celebrate the 25th anniversary of the release of her debut single, “Baby One More Time,” Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and more. To start, the Britney Spears Merch lens will allow Snapchat users to virtually try on the Spears letterman-style jacket from the artist’s new…
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