December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Study: CEOs Believe the Performance of Their CMOs Is Improving

CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.” The study provides insights from 150…
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