A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they’d like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their “best coffee” hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why A Challenger Laundry Brand Used AI To Make Its Ads
NZME debuts Kōrero podcast celebrating Māori culture
Lynx Ads Find Dark Humor in a Robbery and a Funeral