December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie

WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
Adweek Feed