A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Ambitions
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion...
For some, the world of advertising just isn't exciting enough. The always-on-the-move Celeny Da Silva, chief executive of market development...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads....
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to...
Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a...
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming...