A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that’s very old and decisively not symbolic of a new privacy-conscious…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
McDonald’s NZ launches That’s how we Macca’s campaign celebrating Kiwi connections
From Burger King to Bumble, These Brands are Currently Without a CMO
Daylight welcomes new Art Director