Whittaker’s limited-edition Choc Cross Bun Block is Easter’s sweet sensation

AUCKLAND, Today: Whittaker’s unveils the 250g Choc Cross Bun Block, blending creamy milk chocolate with Hot Cross Bun-inspired ingredients for a distinctive Easter treat. It embodies the essence of Good Honest Chocolate.

Soraya Cottin, Whittaker’s Chief Marketing Officer, recommends sharing this limited-edition delight during Easter gatherings or as an easy-to-send treat to loved ones. It’s an ideal choice for those who prioritise chocolate made with care for both people and the planet.

Produced from beans-to-bar at the Porirua factory, Whittaker’s Choc Cross Bun is Rainforest Alliance certified, utilising 100% traceable Ghanaian Cocoa beans and maintaining a proud Palm Oil-free status.

“This special treat hits stores nationwide starting Monday, 5th February 2024.”

This special treat hits stores nationwide starting Monday, 5th February 2024, available only while stocks last. Soraya encourages grabbing it swiftly, saying, “Get them while they’re hot!”

Whittaker’s commitment to sustainability shines through in this limited-edition release, offering a delectable chocolate experience with a conscience. Don’t miss out on the Choc Cross Bun Block!

CREDITS

The integrated marketing campaign includes digital, social, influencer engagement, and PR. Working alongside Whittaker’s marketing team to deliver the campaign are its agencies of record, MBM and Bastion Shine for the media, creative, and digital, GoodEye for packaging & POS, and SweeneyVesty for PR.