Google’s Gen-AI Search Is Powering 84% of Queries, Study Finds

A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience–the tech giant’s artificial-intelligence-powered search engine–disrupting huge chunks of brands’ and publishers’ search traffic. Search-engine-optimization marketing company BrightEdge–which sells SEO expertise–has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring…
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