Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…
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