Weighing up the impact of OOH advertising

Phantom runs one of the country’s largest printing operations. Every week the OOH company fires up the presses to print enough posters to fill more than 6,500 frames.

It’s a helluva lot of paper when you add it up over the year.

How much, exactly? Well, last year the media company recycled 10,208 tonnes of paper and cardboard from its Auckland operations alone. 

That’s roughly the same weight as the Eiffel Tower and equivalent to 95 adult blue whales.

Phantom’s partnership with Oji Fibre Solutions means all the posters from its northern operations are collected when campaigns are completed, along with the other waste paper from the business. 

Oji Fibre Solutions then ensures the waste is reincarnated as new paper products.

Diverting this paper from landfill has multiple benefits. Not only does it reduce pressure on forests, but the planet is spared the climate-ruining methane produced as paper breaks down in landfills.

And of course, there’s less pressure to open new landfills in Aotearoa’s precious countryside.

While Phantom currently only has recycling stats from its Auckland operations, the company is working on compiling the equivalent numbers from its Wellington and South Island teams.

“We’re pretty confident we’ll add a few more blue whales to the total. Watch this space.”

Committed to Carbon Zero and beyond

Recycling paper is just one of the ways Phantom is delivering on its promise of sustainable outdoor advertising. They also use plant-based inks and submit all their operations to rigorous auditing. 

In 2021 Phantom first achieved net Carbon Zero certification from the extremely meticulous auditors at Toitū Envirocare. This audit process is being repeated in 2024.

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