December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Personalization Put-Offs

Just because you can personalize ads doesn’t mean you should. When you know the inner workings of ad tech, you appreciate the ways personalization can hit the wrong note. A creative message like “Hey, Sarah” feels right as an email greeting, for example, and oh so wrong when placed in a display ad. In the […]

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