Just because you can personalize ads doesn’t mean you should. When you know the inner workings of ad tech, you appreciate the ways personalization can hit the wrong note. A creative message like “Hey, Sarah” feels right as an email greeting, for example, and oh so wrong when placed in a display ad. In the […]
The post The Big Story: Personalization Put-Offs appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts