November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Nerds Is Betting Big on the Super Bowl With Addison Rae

Nerds’ first Super Bowl ad will be a “multisensory” experience, according to marketing director Joey Rath. Joining ADWEEK’s Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Probably an Ad, Rath discussed how Nerds’ decision to enter the Super Bowl advertising arena aligns with a recent surge…
Adweek Feed