First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party data vendor pitch or a TikTok influencer video. For frozen vegetable brand Birds Eye, “fresh, frozen of canned?” is a question it wants customers to ask themselves while doing their grocery shopping. Birds Eye has […]

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