November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity

Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWA\Media Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…
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