Fix & Fogg and EightyOne help Kiwis think beyond toast

Following the success of their collaboration with Cookie time, nut butter maker Fix & Fogg have teamed up with some of Wellington’s top chefs to think beyond toast.

Dough Bakery, Tomboy and Concord were asked to push the limits of what nut butter can do. Turns out, just about everything.

Created with agency EightyOne, the digital campaign running this month featuring noodles, waffles and donuts will encourage F&F fans to push their spread beyond bread and make the most of any meal.

Founder, Roman Jewell commented “It’s been an incredible experience working with some of New Zealand’s best chefs and bakers. They’ve shown us that what you do with your Fix & Fogg is only limited by your imagination. It’s not just about how you spread your F&F, it’s about making the most of your… everything.”

EightyOne MD/ECD Chris Bleackley wanted to make the most of their ongoing partnership and said “If New York Magazine reckon that this is the best peanut butter on the planet then all we have to do is spread the word.”

For fans of their award-winning nut butter, the campaign will also feature a chance to win a year’s worth of the lovely stuff.

Client: Fix & Fogg

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