New World and DDB team up to help New Zealanders find their wonderful

AUCKLAND, Today: Thousands of New Zealanders frequent New World daily, each carrying unique stories. New World, with DDB Group Aotearoa, introduces Find Your Wonderful, celebrating these diverse experiences.

At the campaign’s heart are the community, shoppers, and staff stories, illustrating how small moments at New World lead to remarkable experiences, connecting everyone involved.

The initiative spotlights three true stories of Wendy, Dave, and Samara, depicting their individual paths and their collective convergence into a broader narrative.

“Through ‘True Stories’, we aim to capture the essence of the experiences our stores offer in an emotive and engaging way.”

Giselle Bleakley, Head of Marketing & CX at New World, shares, “Through ‘True Stories’, we aim to capture the essence of the experiences our stores offer in an emotive and engaging way.”

Creative Director at DDB Group Aotearoa, Courtney Dow, remarks, “New World, as the country’s feel-good supermarket, plays a meaningful role in the everyday.”

Emphasising the personal touches like fresh sandwiches or exceptional service, New World consistently seeks to enrich customer experiences, allowing each visit to uncover something more wonderful.

CREDITS 

Client: New World
Foodstuffs Group General Manager: Marketing Media: Dominic Quin 
New World Head of Marketing & CX: Giselle Bleakley 
New World Senior Marketing Manager: Brand & Strategy: Deb Fell
New World Brand Manager: Warsha Lata  

Agency: DDB Group Aotearoa  

Production Company: FINCH
Director: Paola Morabito
Executive Producers: Loren Bradley / Bex Kelly 
Producer: Mark Foster 
DOP: Marty Williams 
Offline Editor: Simon Price 
Colourist: Alana Cotton 
Online Editor: Stu Bedford
Grading: Images & Sound 

Audio: Franklin Rd Music & Sound 
Sound Rearrangement / Sound Engineer: Stefaan Van Leuven 
Song: (You) Got What I Need, Freddie Scott 
Vocalist: Mikayla Sippel 
Music Supervisor: Jonathan Mihaljevich  

Media Agency: PHD