MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
Month: January 2024
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the...
Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy...
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will...
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take...
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that...
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team...
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you...