MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t.
The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index