The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously,...
Trying
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It...
This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its...
Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in...