November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis Health Settles Lawsuit Related to US Opioid Marketing

Publicis Health is set to pay around $ 350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was…
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