Dove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled “Hard Knocks,”…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award