November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Starry’s First Super Bowl Ad Finds the Soda in a Love Triangle

Following its launch just one year ago, PepsiCo’s Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the “Love Triangle” ad features Starry’s mascots, Lem and Lime, hanging out with Ice Spice as she’s confronted by her “ex,” another brand of lemon-lime…
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