At $ 7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local buy. The tactic lets brands put more precious budget into production while grasping…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs