December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Books Expedia for First Global Ad Partnership

This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024. Between the lines According to the companies, the new partnership is a significant step as Expedia Group looks to accelerate its global expansion…
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