November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers–surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has…
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