IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed. Meanwhile, economic concerns and geopolitical unrest from the ongoing conflicts in Ukraine and the Gaza Strip spooked clients, leading to “conservatism,” CEO Philippe Krakowsky told investors during IPG’s earnings call on Thursday. The agency holding […]
The post IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode appeared first on AdExchanger.
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