DHL, EightyOne and Supernormal team up for a special delivery

AUCKLAND, Today: In a creative twist to their DHL Super Rugby Pacific sponsorship, DHL, alongside agency EightyOne and production company Supernormal, is setting the season alight with a unique fan experience.

They’ve unveiled The DHL Box Seat, offering DHL customers the ultimate game day seat. This oversized delivery box transforms into a VIP pitch-side space, complete with food & beverages delivered by a dedicated DHL courier. Selected games across Aotearoa will feature the box seat, highlighted through online videos, stadium screens, and DHL’s digital platforms.

“We have enjoyed working with EightyOne on this activation and are excited to bring the DHL Box Seat to life.”

“We have enjoyed working with EightyOne on this activation and are excited to bring the DHL Box Seat to life, giving our customers a unique VIP experience to enjoy a rugby match,” Laura McKee, DHL’s NZ Marketing Manager, shares her enthusiasm.

Chris Bleackley, EightyOne’s Executive Creative Director, expresses his delight in the ongoing partnership with DHL, remarking, “working with a team that thinks big made this a very special project. Can’t wait for kick off”.

CREDITS

Client: DHL
Agency: EightyOne
Production Company: Supernormal
Director: Reagen Butler