November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough?

If you’re looking for evidence of how deeply celebrities have permeated Super Bowl ads, let’s make a random comparison. In 1992, Pepsi aired what’s still considered one of the Big Game’s best spots: Supermodel Cindy Crawford (scarcely contained by a white tank top) drives into a gas station and sips a Pepsi from the vending…
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