November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kia Aims for a Perfect 10 in Emotional Super Bowl Ad

Kia’s Super Bowl 58 ad centers its all-electric EV9–the first mass-market three-row EV SUV in the U.S. The 60-second ad, “Perfect 10,” debuted today and will air during the Big Game’s fourth quarter. In the spot, a young figure skater competes in a regional championship. Her dad watches from the stands, but there’s an empty…
Adweek Feed