Kia’s Super Bowl 58 ad centers its all-electric EV9–the first mass-market three-row EV SUV in the U.S. The 60-second ad, “Perfect 10,” debuted today and will air during the Big Game’s fourth quarter. In the spot, a young figure skater competes in a regional championship. Her dad watches from the stands, but there’s an empty…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist