To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.
The post This Year’s Super Bowl Is All About Reaching Gen Z appeared first on AdExchanger.
More Stories
How New York Drives Big East Basketball Marketing Wins
Quality Experience to Cease Operations After Founder Ari Weiss’ Death
Saturday, March 8 Evening Cable News Ratings: Have I Got News For You Continues to Lead the Demo for CNN