November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ADWEEK’s Postgame Guide to the Super Bowl Ads

Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And around the game itself, as ever, brands were competing for attention through screens across millions of homes and activated around the stadium in Las Vegas…
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