The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year. Its death came after a […]
The post The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 appeared first on AdExchanger.
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