December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Super Bowl Advertisers Ask Viewers to Stop Watching

The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash’s offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year’s Super Bowl advertisers was a request for viewers to leave…
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