Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions. The MFA label connotes spammy sites with undesirable audiences that many advertisers […]
The post DoubleVerify Says Classifying MFA Means Considering Shades Of Gray appeared first on AdExchanger.
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