Is the value exchange fair? On the surface, sure. Asking people to look at a few ads in exchange for access to free content isn’t an unreasonable request. Otherwise, they’d have to open their wallets and pay. But the digital advertising industry’s definition of the value exchange also includes the collection and use of consumer […]
The post #NoFilter With Eyeo’s New Chief Product Officer appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024