Is the value exchange fair? On the surface, sure. Asking people to look at a few ads in exchange for access to free content isn’t an unreasonable request. Otherwise, they’d have to open their wallets and pay. But the digital advertising industry’s definition of the value exchange also includes the collection and use of consumer […]
The post #NoFilter With Eyeo’s New Chief Product Officer appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup