True takes flight as Qantas’ creative lead in Aotearoa

AUCKLAND, Today: After a competitive pitch last year, True has been named the lead creative and strategic agency for Qantas in New Zealand, marking a new era in trans-Tasman travel marketing.

CEO Matt Dickinson shared, “We are absolutely thrilled to be back working in the aviation category again, we built the foundation of our business on this and it’ll be great to share our experience and passion with Qantas as they create more travel opportunities for Kiwis across the Tasman and beyond.

“We are absolutely thrilled to be back working in the aviation category again.”

“They have great ambitions and are genuinely lovely people and we can’t wait to get into it.”

True is poised to work closely with Qantas’ New Zealand marketing team to produce creative work that strongly connects with Kiwis.

This partnership officially begins this month, marking a new chapter for both True and Qantas in engaging the New Zealand audience.