November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years

Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. “When Ikea first started in 1943, we were only based in Sweden. Since then,…
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