November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers Are On Edge, But IAS Is In Fine Fettle

Advertisers have many reasons to be jittery, like identity signal loss, MFA sites and divisive news media. But their worries are Integral Ad Science’s gain, drumming up demand for the company’s ad verification and measurement services. Take third-party cookie deprecation, which “will increase demand for solutions because our technology focuses on the what and the […]

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