December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer

Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company’s Paramount+ streamer while dismissing the upcoming combined sports platform from Warner Bros. Discovery, Disney and Fox. Amid rumors of a Paramount sale swirling, the company announced that direct-to-consumer revenue…
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